Practical insights on email deliverability, security, and infrastructure — based on real findings from working with 450+ organizations.
Email Security
March 18, 2026
A step-by-step guide to moving your DMARC policy from p=none to p=reject without disrupting legitimate email. Includes common mistakes to avoid.
March 13, 2026
An expired domain can become a major security risk. Here’s why you should never let your domain lapse.
Email Deliverability
March 11, 2026
Verifying your email domain improves deliverability, but if done incorrectly it can temporarily destroy your open rates. Here’s why it happens and how to recover.
March 3, 2026
Using Gmail for business emails, especially automations and batch sending, will likely land you in spam. Here’s why and what to do instead.
February 25, 2026
Why a Google Drive link in a CRM batch email triggered spam flags and a Gmail sending limit error — and how proper domain authentication fixes it.
February 11, 2026
A scam email sent from @google.com passed SPF, DKIM, and DMARC without a compromised account. Here’s what it reveals about modern email threats.
February 4, 2026
A real-world look at whether CRM emails should be routed through a third-party ESP, and why proper infrastructure architecture matters for deliverability.
February 2, 2026
Should you use a 3rd party email provider for newsletters instead of your CRM? This post explains why emails go to spam, when a third-party tool helps, and when it won't.
January 29, 2026
Microsoft 365 has a result code that doesn't appear in any DMARC RFC: oreject. When M365 sits behind a third-party gateway, p=reject policies get silently overridden — and Microsoft doesn't report it. Here's the mechanism, why the original M365 Groups framing was incomplete, and the receive-connector lockdown that actually fixes it.
January 28, 2026
Why treating all bounces the same is a mistake – and how to properly handle soft bounces, hard bounces, and blocks for better deliverability.
January 26, 2026
A real-world example of how third-party DNS control can silently block DMARC visibility, redirect domain telemetry, and introduce serious email security and data exposure risks.
January 20, 2026
Why email reputation “fixer” tools and warm-up software often backfire and what actually works when your emails start landing in spam.