Practical insights on email deliverability, security, and infrastructure — based on real findings from working with 450+ organizations.
Email Deliverability
July 23, 2025
Selecting the correct domain and TLD is crucial for avoiding spam filters and improving deliverability.
Email Security
July 16, 2025
Strict DMARC policy prevented a spoofing attack, protecting domain despite spam filter bypass.
Some Yahoo-owned domains bypass Mailchimp spam report recognition, leaving unsubscribed users active.
Top level domain choice significantly impacts email deliverability and spam filtering outcomes for marketing campaigns.
June 27, 2025
Office 365 emails fail sending via Gmail Send Mail As despite SMTP, Proofpoint, and authentication settings enabled.
June 21, 2025
Dedicated SendGrid IPs appearing on multiple DNSBLs can hurt email deliverability and sender reputation.
June 20, 2025
Google Postmaster graphs sometimes show high spam rates despite low email traffic or legitimate messages.
2FA verification failures locked multiple accounts, halting business operations for over 36 hours.
June 19, 2025
EDV records appear optional since DMARC reports often send successfully without explicit external destination verification.
Always export your DNS zone to prevent service disruptions and protect email and domain security.
June 18, 2025
Even with p=reject, some email servers may still accept spoofed messages, creating residual risks.
Even with careful guidance, emails can still land in spam without proper authentication and monitoring.