Practical insights on email deliverability, security, and infrastructure — based on real findings from working with 450+ organizations.
Email Deliverability
August 20, 2025
Modern spam filtering relies on behavior and reputation, not simple keyword detection or outdated trigger-word myths.
August 13, 2025
Large, sudden email sends trigger spam filters and quickly damage sender and domain reputation.
Email Security
August 7, 2025
Using Google Groups for shared inboxes can expose teams to phishing and security risks.
August 6, 2025
Wildcard DMARC EDV records can be exploited, flooding mailboxes with thousands of legitimate-looking reports.
July 24, 2025
Phishing attack on vertigo360.me highlights risks when SPF and DMARC policies are missing.
July 23, 2025
Selecting the correct domain and TLD is crucial for avoiding spam filters and improving deliverability.
July 16, 2025
Strict DMARC policy prevented a spoofing attack, protecting domain despite spam filter bypass.
Some Yahoo-owned domains bypass Mailchimp spam report recognition, leaving unsubscribed users active.
Top level domain choice significantly impacts email deliverability and spam filtering outcomes for marketing campaigns.
June 27, 2025
Office 365 emails fail sending via Gmail Send Mail As despite SMTP, Proofpoint, and authentication settings enabled.
June 21, 2025
Dedicated SendGrid IPs appearing on multiple DNSBLs can hurt email deliverability and sender reputation.
June 20, 2025
Google Postmaster graphs sometimes show high spam rates despite low email traffic or legitimate messages.